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People still love books. No, really, says Barnes & Noble. In the wake of last year’s declining sales of physical books, the retailer kicked off a media blitz this week spotlighting a new campaign for its Nook Color e-reader. The rollout coincides with significant upgrades to the platform, including adding an app store and email client to the Android-based interface, to position the touch-screen gadget as more tablet-like than rival Amazon's Kindle. The borderline-melodramatic Nook spot, by Mullen, stays focused on "real" individuals across a range of ages who are absorbed in the act of reading, including some holding (gasp!) paperbacks.
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