This week's morality debate over a charming new McDonald's ad in the Philippines underscores something many Americans might not know: McDonald's ads are awesome in the Philippines. The work in recent years by the local office of DDB strikes me as reminiscent of the fast-food chain's U.S. commercials in the 1980s, when the Federal Trade Commission and consumer groups weren't in quite such a lather about marketing to kids. Check out one of the earlier youth-oriented Philippine spots below, and another after the jump. The stories are so well told, translation isn't even required.
