Target "Baby"

You would think that 10 seconds of nothing but a baby sitting on a kitchen mat wouldn’t make a particularly compelling commercial. But the face on this child as it takes a poop is priceless. This Target spot is among a slew of 15-second spots in Wieden + Kennedy’s “Life’s a Moving Target” campaign. Like the others in the series, it effortlessly captures an everyday moment and manages to say more about the brand and the role it plays in consumers’ lives than most overreaching or product-driven retailer ads.