Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
People like to imagine they’re immune to flattery. But they aren’t, as long as the flatterer doesn’t lay it on too thick. This spot for BB&T, a banking and financial-services company, administers a well-calibrated dose to a target audience of business owners. Created by agency LGA of Charlotte, N.C., it shows a well-dressed, well-coiffed man moving one way through an airport as everyone else moves in the opposite direction. Ah yes, he’s an independent spirit, not moving with the herd! (Which, of course, happens to be precisely the way entrepreneurs think of themselves.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in