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We all should have known that when Wieden + Kennedy cast Michael C. Hall, best known for his role as Showtime’s suburban serial killer Dexter, as the voiceover talent for its Dodge Charger campaign, we were in for something special. In this case, special equals intense. The teaser ads provide a peek at the reclaim-your-manhood positioning, but none paint as dismal a story of the pent-up male psyche as the campaign’s debut on the Super Bowl.
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