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The Taco Bell “Drive-Thru Diet.” Seriously? You must have seen the audacious campaign by now. The fast-food chain is trying to cash in on all those (usually short-lived) resolutions to slim down this month by promoting menu items with less fat and calories via its own Jared-style weight-loss success story. In a spot from Draftfcb that at first seems like it spoofs all of the diet pitches populating the airwaves these days, Christine earnestly explains that she wanted to lose weight but didn’t want to sacrifice her daily fast-food indulgence.
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