Georgia Power "Training"

You don’t pay your electric bill each month so the utility company can hector you about energy consumption. Sure, companies in that sector need to call on consumers to save power, but they must be careful about the tone they adopt in such messages. This spot for Georgia Power (via The Richards Group, Dallas) is suitably amiable as it features a fictitious dog trainer (i.e., he’s not a real trainer — the dogs are real dogs) who claims the animals “can be trained to sniff out energy waste using their natural dog instincts.”