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No one wants to be that guy, but we all know the type — the idiotic roommate who doesn’t always remember to pay his share of the rent, applies for credit cards just to get free promotional junk and spends whatever money he does have on what he calls unbelievable bargains: like $700 for stolen musical equipment (and matching track suits) for his band. “That guy” is Kyle, a fiscally challenged young adult who is seen in a variety of money messes in a new campaign for Fifth Third Bank.
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