Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Steve McQueen’s son Fred is the “Air Hunter” in Ames Scullin O’Haire’s campaign for Mitsubishi Electric. He spends his time outdoors, traveling to gorgeously filmed exotic locales: arctic snowfields, lush tropical forests and sun-dappled beaches. Oddly, he’s trying to sell us on an energy-efficient indoor ductless cooling and heating system. The voiceover works hard to forge a link between his travels and the product’s attributes, but the imagery here heightens a fairly basic disconnect. The Air Hunter’s a robust, hearty adventurer, drinking in scents from the four corners of the globe.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in