Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Aardman’s signature visual style has graced so many commercials through the years, the novelty has long worn off. The mere presence of characters animated by the U.K. studio does not guarantee a compelling spot. That’s the case in this Y&R ad for Hotels.com. It’s fairly amusing to watch, especially the facial expression on the lead character, named “Smart,” and his unusually agile Vandyke. Beyond that, the effort touting the site’s “Welcome Rewards” program is flat.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in