Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
When a commercial tells you that you “deserve” something, doesn’t this put you on guard? It’s certainly one of the elements that make political ads so unconvincing, as we’re told we “deserve” all sorts of mutually incompatible things (like higher benefits and lower taxes). New spots for D’Angelo Grilled Sandwiches (via Connelly Partners, Boston) seem to position a tasty lunch as an entitlement when a too-hearty voiceover and an onscreen super assure us we “deserve” a better sandwich than we’d get from the chain’s competitors.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in