Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Just in time for Friday the 13th, a Canadian ad for Kia spoofs the classic horror flick, only here the masked murderer is so distracted by the new Soul that he completely ignores the prey he is hunting. The spot, part of a cinematic campaign from Publicis dubbed “Peer into a Soul,” opens on a girl pajama party inside a remote cabin in the woods. Toenails are polished, hair is brushed and music enjoyed, as the heavy breathing and foot steps of the villain approaches the cabin and anticipation builds.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in