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A world without dogs would in fact be a sad and lonely place. So it’s not surprising that TBWA\Chiat\Day takes a comical approach to imagining life without our canine chums for Pedigree’s first Super Bowl appearance.
The 30-second commercial recasts typical human-dog activities with atypical substitute animals. For example, a woman has a tough time walking a rhino, while a bull ignores a Frisbee toss. Ostriches and boars are also no fun.
David Duchovny’s familiar voiceover suggests that perhaps there is a better way.
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