Wal-Mart "Christmas Morning"

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

A lot of advertisers try to replicate the uncontainable enthusiasm children feel on Christmas morning. This Wal-Mart spot from The Martin Agency succeeds by focusing only on those few seconds it takes to go from awake to tearing gifts open in the living room. Child after child is shown jumping out of bed and racing to get to the presents to the tune of “We Need a Little Christmas.” One after another we see them jumping, sliding and tripping over each other to make it there as quickly as possible.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in