Bridgestone "Sticky"

“Sticky” has become a buzzword in Internet-commerce circles. This TV spot for Bridgestone tires (via The Richards Group, Dallas) gives vivid depictions of more-traditional manifestations of the word, from gum on the sole of one’s shoe to pine tar on a baseball bat to a candied apple rolling through a tray of crushed nuts. The visuals are catchy, as are the sounds the various kinds of stickiness emit. It makes for an attention-holding buildup to the terse sales pitch for Bridgestone’s Blizzak tires, which at the end of the spot are seen sticking to a treacherous-looking, snow-and-ice-covered road.