EA Sports "Walk on Water"

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As far as golf fans and marketers are concerned, Tiger Woods walks on water. In this video by Wieden + Kennedy, he does just that in order to play an especially difficult shot. The virtual Tiger manages a similar miracle in the latest version of his popular EA video game. This clip was created (supposedly in response to a fan’s post on YouTube) to assure the public that there’s no glitch in the software; Woods can, indeed, walk on water.

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