Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
“What happened to the car? Well, it’s like this…Metro Transit of Minneapolis has a message for consumers. That message is: ‘Throw away the car!’ And its ad agency, Periscope, actually tossed a car in a dumpster. It was such a powerful and compelling illustration of the client’s position, I just had to push the new Merc over that cliff at the city dump. Honey, why are you crying? You’re not mad, are you? We can always take the bus.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in