Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

This consumer-generated spot shows a man trying to lure a hiding mouse by placing a tiny portion of a Doritos chip in a mousetrap. As he sits waiting, he begins eating a handful of the chips, which draws the human-size mouse to bust through the wall and start beating up his hunter.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in