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Mullen has exited Norwegian Cruise Line’s creative and media review, an agency representative confirmed on Wednesday (Feb. 23).
The Boston-based shop withdrew, in part, to focus on other new business opportunities, the rep said. Mullen, an Interpublic Group agency, attended a client briefing last week at Norwegian’s headquarters in Miami.
Revenue on the account is estimated at more than $3 million.
Mullen was among five finalists that search consultancy Pile + Co. confirmed two weeks ago. The others are Interpublic units McCann Erickson in New York and The Martin Agency in Richmond, Va.,
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