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The consultancy managing Norwegian Cruise Line’s creative and media review has confirmed the five finalists, noting that Crispin Porter + Bogusky was never among them, despite what multiple sources told Adweek last week.
Search consultancy Pile + Co. contacted Crispin at the initial stages of the review process, but the MDC Partners agency declined to participate, said Pile president Judy Neer. Earlier, a Crispin representative also said that the shop had declined an invitation.
The five finalists, according to Neer, are WPP Group’s Grey in New York; Interpublic Group units McCann Erickson in New York, Mullen in Boston and The Martin Agency in Richmond, Va.;
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