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NBC Universal has lined up a second major automotive sponsor to support its coverage of the upcoming Summer Olympics jubilee, signing BMW Group as the exclusive foreign-brand carmaker of the 2012 London Games.
While financial terms were not disclosed, the agreement marks the first time that NBCU has granted foreign-automotive exclusivity for its Olympics package. Despite the strength of the auto market, NBCU will limit sponsorship opportunities to just two automakers; earlier this week, the media company announced it had closed a deal making General Motors the exclusive stateside car client of the London Games.
BMW’s
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