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A new online campaign for Volkswagen, called “Inside the VW Academy,” from Deutsch, Los Angeles, pairs the offbeat humor of Saturday Night Live’s Bill Hader with the fact-filled delivery of product spokesperson Danielle Gumro to add entertainment value to the standard walk around sales video.
Clips ranging in length from one to three minutes, showcasing the features of the new Jetta, Tiguan and Touareg, went live last week. VW plans on releasing a total of 18 videos highlighting the 2011 line by year’s end.
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