Back-to-School Shopping Season Is Here, Marketers
Welcome to the second biggest shopping season of the year: It’s Back-to-School season and it’s promising to be a good one. According to a survey conducted by Synchrony Financial of parents of K-12 students, parents of college students, and college students themselves, parents are pretty upbeat about the economy and their own financial situation this year. More than half (53 percent) of parents of K-12 kids expect to spend more this year than last year.
This is good news, and is driving an expected increase of back-to-school spending between 3.7
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