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It takes a stake—not a buyout—to woo an entrepreneur. That’s the takeaway from a recent flurry of micro deals involving small shops looking to grow internationally (Anomaly and 72andSunny) and agencies just getting off the ground (Socialistic and Camp+King).
In each case, agency principals mulled several suitors and picked one—MDC Partners for Anomaly and 72andSunny, and Havas for Socialistic and Camp+King—that left them with equity in their business.
Why? Because the leaders are in the prime of their careers and aren’t looking to check out.
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