Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
EmblemHealth has awarded lead creative and media duties on its advertising account to Interpublic Group’s Mullen, after a review. Annual major media spending is projected at $15 million.
Sources identified the other finalists as Publicis Groupe’s The Kaplan Thaler Group in New York and the incumbent, Interpublic’s Hill, Holliday, Connors, Cosmopulos in Boston.
In a separate but parallel pitch, IPG’s Hacker Group retained direct marketing duties. The other finalists for that piece of the business were independent shops Merkle in Columbia, Md.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in