What Does a 16% Decline in Magazine Ads Mean for the Industry?
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Let’s be honest, although many attempt to do so, there is no way to find a positive spin to the data in this industry-wide report showing magazine ads down another 16%.
As an industry, we have seen negative numbers every year for a decade. Were you expecting a change? Newsstand sales of magazines have plummeted at least 50%, and periodicals run through the USPS have dropped 55% and diminish each year. Meanwhile ad sales, as seen in this
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