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Mary Meeker's 2016 Internet Trends Report Overlooks Print's Value

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By Bob Sacks

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Every year I look forward to Mary Meeker’s annual Internet Trends report. I suppose it’s just a thing us futurists like to do for fun. For me trend analysis is a key factor in making decisions both  large and small, and I’m always looking for the repeating patterns in life and in business.

The report is always filled with fascinating data and, of course, trend analysis. One of the prized slides that I have closely tracked is the % of Time Spent with Media Vs the % of Advertising Spending in that particular media.

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Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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