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Bed Bath & Beyond has selected Muh-tay-zik Hof-fer as its lead brand agency following a review.
The decision comes less than a year after Bed Bath & Beyond named Cindy Davis as its chief brand officer. Davis joined the company last year after serving as evp and chief digital marketing officer for L Brands, which owns Bath & Body Works and Victoria’s Secret. She also serves as president of Decorist, an online interior design service that Bed Bath & Beyond acquired in 2017.
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