Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Agency TBWA\Paris has created a trio of quirky ads for cryptocurrency wallet brand Ledger—showing a man playing himself as well as a bank manager and an assistant in a campaign that takes aim at “big bank bureaucracy.”
The three spots mark the first campaign for the French tech brand, which launched in 2014 and develops hardware that it says securely stores crypto assets including Bitcoin and enables people to trade them.
The ads show a man having a meeting at a bank, where he plays all of the characters.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in