Facebook-Spearheaded Libra Cryptocurrency May Finally Debut in January 2021

It will likely roll out as only a single coin tied to the US dollar

Transforming your ad sales process just got a lot easier. Learn how to extract more value for existing technology and ultimately drive revenue, ratings and retention in Slack's new ebook.

The good news for Facebook’s Libra digital currency initiative is that its long-awaited debut appears to be imminent. The bad news is that Libra will likely emerge in a format that is heavily scaled down from its original plans.

Hannah Murphy of Financial Times reported this past weekend that Libra will roll out in January, citing three unidentified people involved with the project, but it will debut in the form of one coin based on the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in