Verizon Media has unveiled its gambit in the industry-wide effort to help the media traders to transition from using third-party data as the default means of online targeting with the launch of ConnectID.
The countdown to 2022, the year third-party cookies will become redundant as a targeting tool, is on, and although the market has seen several innovations such as The Trade Desk’s UDID, Verizon claims ConnectID is unique given its 900 million customer touch points.
The
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