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Time Inc. Teams Up With Audience Analytics Provider Parse.ly

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By Publishing Executive Staff

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(NEW YORK, NY, July 14, 2017) – Today, Time Inc. (NYSE: TIME) announced it is teaming up with Parse.ly, a leading provider of audience insights for digital publishers. Time Inc. uses Parse.ly’s data and analytics solution as part of an effort to unite data across its portfolio of brands.

Time Inc. leverages Parse.ly’s audience data and features like Parse.ly’s Network Rollup tool, which allows Time Inc.’s editorial teams to compare multiple brands on one editorial analytics platform.

“Parse.ly’s

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Publishing Executive Staff

Publishing Executive serves as the most reliable resource of insight and analysis on the magazine media industry. We provide the most intelligent coverage of the publishing industry, from strategic management insight and digital publishing innovations to production, marketing, audience development and more. The publication was acquired by Adweek in September 2020.

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