With New Online Marketplace, Print Ads May Have Finally Entered the Programmatic Age
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A leading publishing association, BPA Worldwide, announced a partnership today that could be a catalyst for boosting magazine advertising sales across the industry, even for BPA non-members.
Four months ago, I asked this question in a Publishing Executive article: “Why is placing a national ad in multiple magazines still such an arduous, manual process? When are we going to band together and create a multi-publisher system for buying and selling print ads?”
When I wrote that, I thought – and almost wrote – that BPA
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