GOP struggles with blue-collar types in ads

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

It's hard to find blue-collar workers nowadays, it would seem. Republicans want to slam Democrats this election season over job losses in states like Ohio and West Virginia. The problem is, it seems they can't find actual people in those states to make the case in their ads. In Ohio, GOP gubernatorial nominee John Kasich ran the spot below, pointing out that 400,000 jobs have been lost on Democratic Gov. Ted Strickland's watch. But it turns out the hard-hat worker in the spot is an actor.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in