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Key Insights:
- Big Tech has helped forge industry standards, but not without a struggle.
- Former outliers such as Google are beginning to yield to those standards.
Politicians around the world are under pressure to lean on digital media, forcing the biggest players in the sector to strive for consensus around data-sharing practices.
Some believe U.S. data laws, which are being drafted ad hoc, will soon resemble sterner transparency requirements in other countries.
While this is welcome news for privacy lobbyists, it poses operational challenges for the wider digital media landscape, especially with Big Tech’s historic preference for a proprietary approach to data sharing.
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