Atheist ads liken Allah and Jesus to Bigfoot

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

With pro-atheism ads rolling around on buses worldwide for the past two years, how could the nonbelievers still get a rise out of the righteous? Comparing Jesus and Allah to Bigfoot and Zeus is one way to go. Canada's atheistic Centre for Inquiry plans to start a new Toronto bus campaign in January with the headline, "Extraordinary claims require extraordinary evidence," followed by this list: "Allah, Bigfoot, UFOs, Homeopathy, Zeus, Psychics, Christ." Campaign coordinator Justin Trottier says the ads aren't about "knee-jerk debunking" and adds: "We're interested in a genuine debate, a conversation about so-called extraordinary claims.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in