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Telemundo is joining the fast-growing digital out-of-home medium, launching Telemundo en tu Mundo. The network, in more than 200 grocery stores, 800 retailers, 2,000 metro buses, and major entertainment arenas frequented by Hispanics, is the largest network targeting the U.S. Hispanic market.
Telemundo plans to offer advertising in the network as part of its Conexion cross-platform sales group, which includes inventory across 16 owned-operated TV station Web sites, and other digital and mobile platforms.
Like other DOOH networks, Telemundo’s new network is designed to reach Hispanics on the go.
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