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In a first for PepsiCo, the food and beverage giant is expanding its marketing mix to include digital out of home media, signing a multi-year, multibrand agreement with Gas Station TV.
PepsiCo plans to promote several of its beverage brands at the gas pump including Pepsi, AMP Energy drink, AMP Energy Juice, and Brisk, as well as its just-launched Pepsi Refresh Project to award $20 million to ideas that will “refresh the world.”
For Pepsi, the agreement announced Wednesday (June 9) with GSTV is part of the marketer’s evolving strategy to expand its media mix to include alternative and new media, such as YouTube and Hulu.
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