Adcentricity: More Advertisers Do DOOH

Advertisers and agencies express great interest in digital out-of-home networks and talk up the potential, but historically, curiosity has far outweighed actual dollars invested. And though it’s a fast-growing medium, so far advertisers have stuck with the networks that have been around the longest. But that may be about to change, according to a new report from Adcentricity, an aggregator of DOOH inventory across more than 90 networks.