TargetSpot, Slacker Focus on Mobile Audio Ads
For the first time, in-stream audio advertisers will be able to target listeners to Internet radio on mobile devices. Slacker, a pure-play Internet radio service, has partnered with TargetSpot, its online radio ad network, to monetize the 50 percent of its listeners that tune-in via applications on iPhone, Android and BlackBerrys.
The move opens up a second revenue stream for Slacker, which has about 13 million registered users, and expands the growing business of online audio advertising to mobile devices.
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