Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Based on January’s Supreme Court ruling, Borrell Associates has added more than $400 million to its political advertising forecast, putting the new total for 2010 at $4.2 billion this year. According to Borrell’s report released Friday (Feb. 5), patterns of political spending have changed from previous years, when spending was defined by on and off years, creating a new phenomenon Borrell termed “the endless campaign.”
“Midterm election–year spending now rivals presidential year budgets,” the Borrell report said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in