Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The Coalition for Innovative Media Measurement, an industry group formed last year to promote innovation in TV and cross-platform audience measurement, announced Monday (Jan. 25) the addition of six new members: Gannett, PepsiCo, Belo, ConAgra, Hearst Television and Microsoft. CIMM now has a total of 21 members.
Formed last September by 14 of the nation’s largest media companies, agencies and advertisers, CIMM members are pooling funds (an estimated $100,000 each) to solicit new research.
In addition to announcing the new members, CIMM unveiled the next steps in its initiative to explore the potential of using set-top-box data for audience measurement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in