Market Profile: Detroit

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Detroit has had a front-row seat to the recession, suffering 17 percent unemployment in a state with the highest unemployment rate. Among the top 25 Nielsen markets, Detroit had the steepest drop in TV households at 1.9 percent.

Still coping with the aftereffects, the city has laid the groundwork to transition from a market dependent primarily on the auto business to a more diverse economy. Attracting a number of businesses that can harness unemployed autoworkers and engineers, Detroit is working to attract renewable and alternative energy and medical technology companies.

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