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VeriFone, a provider of technology for electronic payment transactions, announced Monday (Jan. 4) a deal to acquire the Clear Channel Taxi Media business from Clear Channel Outdoor. Terms of the deal were not disclosed.
The deal vaults VeriFone to the front lines of the growing place-based advertising video network business. A technology provider for the taxi networks, VeriFone will add all of CC’s inventory from 5,000 New York taxis to its existing network of 6,500 taxis.
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