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To market the world’s first Web-enabled printer, HP needed the right touch to introduce today’s computer- savvy family to a revolutionary new class of peripherals. At the center of a multiplatform campaign is a breakthrough cinema execution that combines big-screen impact with in-lobby engagement for the largest use of cinema to date for a single brand.
The HP Photosmart Premium with TouchSmart Web has a small touch screen that allows users to print directly from the printer via simple applications from HP’s content partners including Fandango, coupons.com,
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