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Moving one step closer to a common ratings currency for the buying and selling of video advertising networks, 11 media companies, representing 22 networks, have published disclosure forms for audience research studies conducted by third-party research firms.
The Out of Home Video Advertising Bureau created the forms, which provide a brief description of how the research was conducted in keeping with the organization’s Audience Metrics Guidelines adopted last fall.
For each network, the disclosure form details what research firm conducted the research; the purpose of the study (i.e.,
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