Digital Hot List 2008
Bringing the Heat
As we all know, it ain’t just about Web sites anymore. These rankings, when we started them four years ago, were known as the AdweekMedia Web Site Hot List. Besides the clunky moniker, it increasingly didn’t reflect the fact that ad-supported digital media had mushroomed far beyond Web pages to encompass search, networks, applications, games, virtual worlds, mobile and other forms. Thus, the Digital Hot List was born.
This year’s top 10 (compiled by Adweek’s Brian Morrissey, Mediaweek’s Mike Shields and myself) certainly reflects the diverse universe of platforms embraced by consumers as well as marketers.
Making its Hot List debut at the very top is, of course, Google.
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