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Looking to grow its business beyond its core radio ratings services, Arbitron announced late Wednesday (Sept. 30) the formation of a cross-platform media measurement group.
The new unit will leverage Arbitron’s portable people meter technology to measure audiences across all media, including TV, radio, Internet, mobile, and place-based media.
To head up the unit, Arbitron promoted Pierre Bouvard to executive vp of cross-platform services, from executive vp of sales. In addition to Bouvard’s appointment, Carol Hanley was promoted to senior vp and chief sales officer, from senior vp of U.S.
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