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San Francisco’s ad scene has always been nothing short of colorful. Far from agency hubs of New York and Chicago, its history is dotted with characters who beat to a different drum. The work was (and still is to some degree) infused with a west coast quirkiness that raised the eyebrows of the establishment.
In the ’60s, no one personified that sense of creative derring-do than Howard Gossage. The restless character was the fore-bearer of the city’s current ad culture and, according to biographer (and former industry creative director) Steve Harrison, was “a hard-drinking, hard-playing, heavy-smoking kind of tough guy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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