Movie Ad Growth Stalls
Cinema advertising—once laughed at for its corny prefeature slide shows or yelled at for ads running before the trailers—has grown into a more sophisticated medium with the statistics to prove it. But that’s a double-edged sword, as even this new medium feels the recession’s impact, with single-digit growth for only the second time in its history.
Coming off explosive 18.5 percent growth in 2007, cinema advertising moderated in 2008, up 5.8 percent to $571.4 million. While it’s the slowest growth since the Cinema Advertising Council has tracked the business (see chart), cinema’s performance remains the envy of many other traditional media, if not a threat to their budgets.
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